Enhancing Member Experience
We will cover in this training
Understand what’s meant by the terms membership experience and membership engagement and how the two terms are related.
Complete the Council Engagement Assessment to assess the council’s strengths and weaknesses with regard to member engagement.
Understand that member engagement is the council’s responsibility. Successful council engagement leads to members having positive opinions about their membership.
Learn the five steps in the engagement cycle and how they relate to one another, ultimately leading a member to go through them again.
Discover tools that will help address deficiencies in your council’s current member engagement based on your council's engagement score.
Understand that retention issues result when a council has failed to engage a member and show the value of his membership. These issues can be overcome by discovering where this breakdown occurred.